Include Keywords in Links
The previous "widget" example could be improved by taking advantage
of another scoring technique favored by some engines. The text within
a link is sometimes weighed more heavily than words found in the
regular body text.
Here's our "widget" example revised to reflect this new technique:
<HTML>
<HEAD> <TITLE> Widgets and More!</ TITLE>
<META name=" description" content=" Widgets by Jerry's Widget
Emporium are the best widgets money can buy.">
<META name=" keywords" content=" blue widgets, green widgets,
red widgets, Jerry's Widget Emporium">
</ HEAD>
<BODY> <H1> Widgets Explained:</ H1>
<P> Widgets by Jerry's Widget Emporium are the best widgets
money can buy.</ P>
To learn about our widgets, choose one of the following: <BR>
<A HREF=" blue-widgets. htm"> Blue Widgets</ A> <BR>
<A HREF=" red-widgets. htm"> Red Widgets</ A> <BR>
<A HREF=" green-widgets. htm"> Green Widgets</ A>
<BR> </ BODY>
</ HTML>
The above example again emphasizes the keyword "widget" and also
includes other phrases people might search on such as "blue widget."
Most people search on two or more words to narrow the scope of their
search, so always include related keywords together whenever possible.
The visible text of the links is where you primarily want to include
your keywords. It's also a good idea to create your page names based
on your best keywords. That way you score a few more keyword points
for the occasional search engine that indexes the page name portion
of the link tag as well.
Using Multiple <TITLE> Tags
Some search engines will give an advantage to Web sites that
include multiple <TITLE> tags. It seems strange and goes against
the rules of HTML coding, but perhaps search engines just don't
know that there should only be one <TITLE> tag and therefore
assigns more points.
We have already told you that many search engines assign the most
points to keywords contained within the <TITLE> tag - it only
seems natural that if you included a few extra, you might score
even higher. Here's how you would apply this technique:
<TITLE> Used Pentium Computers, used-pcs. com</ TITLE>
<TITLE> Used PC Computers at used-pcs. com</ TITLE>
<TITLE> Used PCs at used-pcs. com</ TITLE>
Here we used three title tags. In some engines this will increase
your relevance score. Sometimes a very long <TITLE> tag that
you cram full of keywords will work too but won't look as pretty.
You won't be able to use this technique unless you use an HTML
editor that lets you edit the HTML code directly such as HomeSite
(www. allaire. com). Many visual editing tools create the title
tag for you, but will only generate one tag. | 
