 | Case Study on Improving Your Yahoo! Ranking:
Search for keyword: "Mortgages"
Yahoo! Site Matches (1 -3 of 2165)
Yahoo! Search Engine August 2nd, 1997 (Bolded italics denotes a Yahoo!
category)
Business and Economy: Companies: Financial Services: Financing:
Real Estate
BayBank Mortgages -mortgage information, daily rates, calculators,
and online applications. Home Mortgages of the Palm Beaches Ltd.
-lender originating loans throughout Florida.
Business and Economy: Companies: Real Estate: Regional: U. S. States:
Colorado
First City Financial Mortgages -low rate residential mortgages
for purchase or refinance. Offices in Boulder, Colorado Springs, Denver,
Evergreen, Fort Collins, Greeley and Loveland.
This example* elegantly demonstrates prominence and frequency ranking
relevance. The first entry has the keyword twice as the second word of
the site title and as the first word of the Web site description.
The second entry has the keyword as the second word of the title, but
no additional points scored for frequency as the keyword does not appear
in the description.
* Note pertaining only to this "mortgage" example: Yahoo! has modified
its search algorithm (since August 1997) and how it determines relevancy.
However, these search results illustrate the general concepts of keyword
prominence and frequency rules neatly so we kept this older example in
this report to help you better understand these concepts. The other rules
and tips in
this section on Yahoo! still apply.
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