Google website optimization tips for top 10 ranking. Guaranteed
:: Webmaster Guidelines
Following these guidelines will help Google find, index, and rank
your site, which is the best way to ensure you'll be included in
Google's results. Even if you choose not to implement any of these suggestions, we
strongly encourage you to pay very close attention to the "Quality
Guidelines," which outline some of the illicit practices that
may lead to a site being removed entirely from the Google index.
Once a site has been removed, it will no longer show up in results
on Google.com or on any of Google's partner sites. Design and Content Guidelines: » Make
a site with a clear hierarchy and text links.
»
Every page should be reachable from at least one static text link.
» Offer
a site map to your users with links that point to the important
parts of your site.
» If
the site map is larger than 100 or so links, you may want to break
the site map into separate pages. » Create
a useful, information-rich site and write pages that clearly and
accurately describe your content.
» Think
about the words users would type to find your pages, and make sure
that your site actually includes those words within it.
» Try
to use text instead of images to display important names, content,
or links. » The
Google crawler doesn't recognize text contained in images.
» Make
sure that your TITLE and ALT tags are descriptive and accurate.
» Check
for broken links and correct HTML.
» If
you decide to use dynamic pages (i.e., the URL contains a '?' character),
be aware that not every search engine spider crawls dynamic pages
as well as static pages.
» Keep
the links on a given page to a reasonable number (fewer than 100).
Technical Guidelines: Use a text browser such as Lynx to examine your site, because
most search engine spiders see your site much as Lynx would. If
fancy features such as Javascript, cookies, session ID's, frames,
DHTML, or Flash keep you from seeing all of your site in a text
browser, then search engine spiders may have trouble crawling your
site.
«•» Allow
search bots to crawl your sites without session ID's or arguments
that track their path through the site. These techniques are useful
for tracking individual user behavior, but the access pattern of
bots is entirely different.
«•» Using
these techniques may result in incomplete indexing of your site,
as bots may not be able to eliminate URLs that look different but
actually point to the same page.
«•»
Make sure your web server supports the If-Modified-Since HTTP header.
This feature allows your web server to tell Google whether your
content has changed since we last crawled your site. Supporting
this feature saves you bandwidth and overhead.
«•»
Make use of the robots.txt file on your web server. This file tells
crawlers which directories can or cannot be crawled. Make sure it's
current for your site so that you don't accidentally block the Googlebot
crawler. «•»
Visit http://www.robotstxt.org/wc/faq.html for a FAQ answering questions
regarding robots and how to control them when they visit your site.
«•» If
your company buys a content management system, make sure that the
system can export your content so that search engine spiders can
crawl your site.
When your site is ready:
Once your site is online, submit it to Google at http://www.google.com/addurl.html.
«•»
Make sure all the sites that should know about your pages are aware
your site is online.
«•» Submit
your site to relevant directories such as the Open Directory Project
and Yahoo!.
Periodically
review Google's webmaster section for more information. -------------------------------------------------------------------------------- Quality Guidelines - Basic principles: » Make
pages for users, not for search engines.
»
Don't deceive your users, or present different content to search
engines than you display to users.
» Avoid
tricks intended to improve search engine rankings.
»
A good rule of thumb is whether you'd feel comfortable explaining
what you've done to a website that competes with you.
»
Another useful test is to ask, "Does this help my users? Would
I do this if search engines didn't exist?"
» Don't
participate in link schemes designed to increase your site's ranking
or PageRank.
»
Avoid links to web spammers or "bad neighborhoods" on
the web as your own ranking may be affected adversely by those links.
» Don't
use unauthorized computer programs to submit pages, check rankings,
etc.
»
Google does not recommend the use of products such as WebPosition
Gold™ that send automatic or programmatic queries to Google.
Quality Guidelines - Specific recommendations: »Avoid
hidden text or hidden links.
» Don't
employ cloaking or sneaky redirects.
»Don't
send automated queries to Google.
»Don't
load pages with irrelevant words.
»Don't
create multiple pages, subdomains, or domains with substantially
duplicate content.
»Avoid
"doorway" pages created just for search engines, or other
"cookie cutter" approaches such as affiliate programs
with little or no original content.
These quality guidelines cover the most common forms of deceptive
or manipulative behavior, but Google may respond negatively to other
misleading practices not listed here, (e.g. tricking users by registering
misspellings of well-known web sites). It's not safe to assume that
just because a specific deceptive technique isn't included on this
page, Google approves of it. Webmasters who spend their energies upholding the spirit of the
basic principles listed above will provide a much better user experience
and subsequently enjoy better ranking than those who spend their
time looking for loopholes they can exploit. ©2002 Google. | |
